He is not actually showing us anything new. He is truly just a passerby, a nobody, and is not taking pictures in places where anybody couldn't go. He is merely taking the time to point out that those things are there to see, and that maybe they are worth taking second look at. By taking the time to photograph such "mundane" or "marginalized" things, he is immediately giving them worth, and asking if maybe they should be given more as it is. This is, I think, why the work has had such lasting affect. It is easy to forget what you are not looking at.
Another thing that struck me was the way they were not essentially individual pictures, but a group of and groups of pictures. Rather than immediately hitting you with a message, Frank's or not, (although there were some that did, for me at least), whatever that message was seemed to slowly wash over you as you took in the whole exhibit, or at least the different sections.
Whether it was intentional or not, this seemed to me to imply the grandness perhaps of the human life, these pictures of little, overlooked, everyday places, slowly combining to allow us to form a new vision of America, those little, overlooked, everyday things, making up the essence and foundations of our lives.
It was also really cool to learn that Jack Kerouac wrote the Introduction to the book. Last semester I read The Dharma Bums and On the Road, both by Kerouac, and this led me to have a deeper admiration for Frank's work, after seeing the way Kerouac appreciated it, myself greatly admiring Kerouac and his opinion.
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